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B2B Privacy Policy

The brand TREATS (treats-official.com) is owned by AXELSEN & SÖN A/S.

At AXELSEN & SÖN A/S data protection and confidentiality is a high priority. This privacy policy sets out clear guidelines for how AXELSEN & SÖN A/S processes your personal data. Further, we explain how we use the personal data that you leave and/or provide when you visit our website and use the various services on the website.



Data controller and contact information

This website is operated and owned by:



Industrivej 11D

6900 Skjern


VAT: 18458306
Phone no..: +45 97 35 11 77

E-mail: customerservice@axelsenson.com



Collection of personal data

You will always be informed in connection with collection of personal data about you. The personal data collected by us may include, for instance, your name, your email address, and similar identification data, including information about your navigation on the website.

In connection with the submission of your data it will always be stated whether the submission is voluntary or necessary for completing the desired action.

Your personal data is collected in one or several of below cases:

  • When you register as B2B customer at AXELSEN & SÖN A/S.
  • When you sign up for AXELSEN & SÖN A/S B2B marketing newsletters.
  • When you accept to be registered as B2B-user at treats-official.com.
  • When you accept to be registered as B2B-user at AXELSEN & SÖN A/S Image bank.


If you use your email address in more than one of the above cases, your personal data will only be collected and registered in one place. This way your information is already stored when you shop at us, and you will not receive the same marketing material from AXELSEN & SÖN A/S more than once.



Use of personal data

Personal data is collected and will be used in connection with:

  • Administration of your B2B-customer account.
  • Sign-ups for AXELSEN & SÖN A/S B2B marketing newsletters.
  • Sign-up and administration of your B2B-userprofil at treats-official.com.
  • Sign-up and administration of your B2B-userprofil at AXELSEN & SÖN A/S Image bank.
  • Participation in events.
  • Send-outs of other marketing material, including invitations to events and allocation of discount codes.
  • Collection and evaluation of consumer reviews.
  • Statistics.
  • Other marketing initiatives.


Please note, that we will only use your personal data to send marketing material if you prior have given your explicit consent, unless legislation allows us to contact you without your prior consent.

AXELSEN & SÖN A/S keeps statistics about which areas of treats-official.com our users visit and which products the users prefer. This data does not contain personal data. Knowledge about the users’ use of the website is gained with help from the collected data. This information is used to improve the website. We do use data about how our users navigate, to better understand how our users use treats-official.com, and from that we try to improve the website. We are not able to see where you come from or where you are going on the internet after you leave our site. Furthermore, we collect information about what products our users, as a unit, prefers. This information is also used to improve the website. We do not sell or otherwise disclose information about how our user navigate and use our website.



Transmission to other data controllers

We do not transfer your personal data to a third party without your consent. Under specific circumstances and with reference to legislation, it might be necessary to transfer information to public authorities or the police.  For example, information may be disclosed to the police in case of suspicion of credit card fraud.



Disclosure to data processors

Your personal data is disclosed to partners of AXELSEN & SÖN A/S who deliver services on behalf of AXELSEN & SÖN A/S for example in relation to send-outs of newsletters. These partners only process the personal data on behalf of AXELSEN & SÖN A/S and in accordance with the instructions of AXELSEN & SÖN A/S.

In the case of a re-organization, full or partial sale of the company, any disclosure in such connection will be in accordance with current legislation for the processing of personal data.



Transfer to third countries

Your personal data will be not be transferred to third country.



Deletion of personal data

We will delete your personal data when we no longer need to process them in relation to one or more of the purposes set out above in section 4. However, the data may be processed and stored for a longer period in anonymized form.




We use cookies on our website. You can read more about the use of cookies in our Cookie Policy, which you can find here.




We have implemented security measures to ensure that our internal procedures meet our high security policy standards. Accordingly, we strive to protect the quality and integrity of your personal data.



Your rights

You are at any time entitled to be informed of the personal data about you that we process, but with certain legislative exception. You also have the right to object to the collection and further processing of your personal data including profiling/automated decision-making. Furthermore, you have the right to have your personal data rectified, erased or blocked according to the rules. Moreover, you have the right to receive information about you that you have provided to us, and the right to have this information transmitted to another data controller (data portability).



Withdrawal of consent

You may, at any time, withdraw any consent you have given, and we will delete your personal data, unless we can continue the processing based on another purpose. If you wish to withdraw your consent, please contact us at policy@axelsenson.com or +45 97 35 11 77.



Links to other websites etc.

Our website may contain links to other websites or to integrated sites. We are not responsible for the contents of the websites of other companies or for the practices of such companies regarding the collection of personal data. When you visit other websites, you should read the owners’ policies on the protection of personal data and other relevant policies.



Amendment of data etc.

If you want us to update, amend or delete the personal data that we have recorded about you, wish to get access to the data being processed about you, or if you have any questions concerning the above guidelines, you may contact us at policy@axelsenson.com or +45 97 35 11 77. You may also write to us at the following address:

Industrivej 11D
6900 Skjern





If you wish to appeal against the processing of your personal data, please contact us by email, telephone or letter as indicated above. You may also contact the Data Protection Agency, Borgergade 28, 5., 1300 Copenhagen K.